Local SEO for automotive companies is essential to dominate your local market, attract local leads, and ultimately boost your monthly and annual sales

Bespoke Searching Marketing partner with automotive companies and help automotive businesses improve their Search Engine Optimisation (SEO) as part of a six-month and on-going plan that helps to get your in front of hundreds of high-quality customers every single month.

Here’s a summarised blueprint for successful automotive Local SEO:

• Google Business Profile (optimisation and management)
• Technical SEO and user experience
• Keyword research for your key services and locations
• Local SEO content creation
• Link building and business directories
• Measuring your SEO success

For a FREE consultation with our team, all you need to do is get in touch. 

Call Bespoke Search Marketing today on 07854421453 or use the online contact form.

What is Local SEO For Automotive Companies?

Our definition of local SEO for automotive is the process of optimising your online presence to attract more local customers who are searching for automotive services and products. 

The goal is to increase attention through your website and your Google Business Profile, helping you capture valuable local search traffic and turning that into profit for your car dealership.

Local SEO is a long-term strategy designed to create a steady flow of leads for your automotive business while enhancing the content visible on your site. This investment will continue to yield benefits for years, making it a wise choice to start as soon as possible to ensure you’re not left behind.

When done effectively, local SEO can drive consistent traffic, making it a powerful tool for growing your automotive business. Our aim is to achieve a top 1-5 position on Google and other Search Engines for key automotive services in your local area. For example, if you operate a car dealership in Manchester, we implement proven strategies to get you ranking for searches your customers are typing in such as:

• Car dealership near me
• Car dealer Manchester
• Car dealership in Manchester

Now that you have a clearer picture of the importance of local SEO for automotive, let’s dive into the strategy and step-by-step blueprint for your success…

Google Business Profile (Optimisation and Management)

Having a Google Business Profile is crucial for success online, especially for businesses in automotive and other service based businesses. The main reason for this is because when you’ve got a fully optimised profile, you stand a better chance of being found by your customers in Google Maps.

If you rank in the top three of the ”map pack section” (as seen below), you can expect to attract dozens of highly-targeted calls per month, especially if you have a considerable amount of 5-star reviews which help to further solidify your position, as well as build trust and reputation with new customers.

Here’s the process of setting up, optimising and managing your Google Business Profile:

1. You first need to sign up for your local listing which you can do here.

2. When your profile is live, you want to optimise it to its maximum capacity by completing the following:

• Claim and verify your Google My Business (GMB) listing.
• Ensure all business information (name, address, phone number, website URL, hours of operation) is accurate and up-to-date.
• Select all the categories for your business.
• Write an engaging business description with relevant keywords and CTA.
• Upload high-quality photos of your work and your team.
• Add all products / services with relevant website links

3.) After the initial setup and optimisation, your Google Business Profile will require on-going management. Consider posting 4-6 updates per month showcasing your latest reviews, latest offerings, company news and answering FAQs in a simple and concise manner. 

Top tip: If your automotive business has multiple locations or sites, we highly recommend creating separate Google profiles for them all. This way you cover more online space and could potentially be found by more people.  the ”map pack” section for a number of locations within a 30-mile radius of your registered addresses.

Technical SEO and User Experience

Technical SEO and building a strong user experience is another key area for consideration with your automotive business.

Technical SEO essentially enables you to receive the benefits of your strategy in the best way possible. It sets your website up to deal with more enquiries, leads and traffic.  

Tasks such as indexing all your website pages so that they can be found in Google is important. If you aren’t sure how to do this properly then come and chat to our team. We will make sure that: 

• All website pages are indexed and therefore discoverable.
• Any broken links or 404 error messages are fixed properly.
• Pages are loading fast on mobile and other devices.
• Site structure and navigation is search-engine friendly.
• Analytics is properly set up in order to track key metrics and statistics.
• Your site is optimised for speed and performance.

Keyword Research For Your Key Services and Locations

The backbone of a strong SEO campaign for the automotive industry starts with effective keyword research. This step can be challenging for those unfamiliar with SEO techniques, so it’s wise to work with a company like us, equipped with years of expertise and technical know-how. Our goal is to connect you with your local audience that need your services.

To attract high-quality leads and boost your chances of visibility, it’s essential to identify and select the most relevant keywords. In-depth keyword analysis can be done using free resources like Google Keyword Planner or advanced paid options like Ahrefs.

Local SEO Content Creation

For an effective automotive SEO campaign, it’s crucial to focus on and build content for three main page types based off the research above:

Service Pages – These highlight your key offerings, with each service ideally having its own dedicated page. For example, if you’re an automotive business in Manchester, you may create pages for each and every type of vehicle or service you offer to expand your online reach and visibility.

Top tip: Your homepage is often the most visited and valuable page, so make sure it’s optimised for your primary keywords, encompassing the broad scope of your services.

Location pages – Automotive firms often aim to cover a specific area, including various towns and cities around their base location or facility. If this applies to you then we recommend you create tailor made content around these areas.

Aiming for a 30-mile radius around your head site is typically effective. This can help your SEO strategy create a “domino effect,” from place to place nearby, increasing visibility across locations within that range.

Blog Posts – Including multiple blogs on your website is highly recommended, as it provides valuable information to potential customers and establishes your credibility in automotive expertise.
These posts work best when based on long-tail keyword searches relevant to your industry. As a Manchester-based automotive business, some valuable blog topics might be:

• How to choose the best automotive company in Manchester
• Used vehicles in Manchester: the most popular purchases
• New vehicles in Manchester: the most popular purchases

Link Building and Business Directories

We can’t emphasise the importance of building backlinks and business directory enough. These are places where your website link will be present and they will act as reliable sources for giving your domain more credibility. This helps to add value in terms of search probability and likelihood of people finding you. 

You could also take part in community events, online sponsorships or charity initiatives to attract even more backlinks. Here are our pro tips for acquiring more business directories and links:

• List your business on local directories, review sites, and industry-specific platforms.
• Ensure NAP (Name, Address, Phone number) consistency across all citations.
• Seek out opportunities for local sponsorships, partnerships, and community involvement.

Measuring your SEO Success

To gauge the success of your SEO efforts, it’s essential to track your progress. By partnering with our team at Bespoke Search Marketing, you’ll benefit from our expertise in using the right platforms, methods, and strategies to drive your automotive SEO growth. 

Monitoring your performance is crucial, and we’ll guide you through each step.

Using data-driven insights allows for continuous development, providing clear feedback on your return on investment. Each month, we report on critical metrics, including:

• Current Google rankings
• Organic traffic levels
• Phone enquiries
• Email leads and enquiries
• And so much more!

SEO For Automotive Companies

Automotive companies need to take on local SEO as a means of getting more business and building brand awareness. It’s integral that you do this nowadays because if you don’t, you’re just holding your business back from growth.

Choose us as your number 1 automotive SEO partner and we will help you optimise your website, sort out your Google Business Profile, get you listed on various directories and way more things too. 

Arrange Your FREE Consultation With BSM

Need professional assistance and a tailored 6-month strategy to help grow your automotive business in your local area(s)? Call us today at 07854421453 or use the contact form.

Although we are an automotive SEO company in Wigan, we also provide SEO in Bolton, St Helens, Chorley, and throughout the UK.