Local SEO For Therapists

If you’re a therapist looking to get more business and website hits in your local area then you will want to read this blog.

We are Bespoke Search Marketing, specialists in dealing with SEO for therapists having carried out successful campaigns for a range of consultants and companies.

In this article, we will cover all the information you need to get started with actual actionable elements and checklists to monitor your progress.

There are lots of therapists in the UK and even in your local area so it’s important to do something that will make you stand out. Search Engine Optimisation (SEO) is an excellent way to do this.

Get a competitive advantage today – here’s your therapist SEO blueprint below:

Google Business Profile (optimisation and management)
Technical SEO and user experience
Keyword research for your key services and locations
Local SEO content creation
Link building and business directories
Measuring your SEO success

Get your therapist business a FREE discovery call with Bespoke Search Marketing today and really go all in on your SEO. Simply call 07854421453 or use the online contact form on our website.

What is Local SEO for Therapists?

Local SEO aims to optimise your online presence by setting your website in such a way that you appear more prominently for localised search terms. For therapists, it’s super important to get a local base of clients and they must be able to find you somehow. The more website hits you get, the more enquiries will come through the door.

SEO is a long term strategy that aims to create sustainability in terms of leads and enquiries. The vehicle for generating these locally, would be your website following lots of work and effort you put into it. Once you start, you can set your website up for years to come.

With a subject such as therapy, it’s important to provide a lot of information because you want people to feel comfortable before enquiring. It can also be a sensitive subject to begin with so keeping this all online is important for confidentiality before a potential customer actually engages with you.

Local SEO is well worth the investment and the hope is that it will eventually take care of itself at least way easier than what it did without any work done on it. We would aim to achieve the number one ranking for your key services search terms. For example, as a therapist in Manchester, you may wish to come up for searches like ‘Therapist in Manchester’ or ‘Manchester Therapist’ – the list goes on.

Local SEO Case Study – The Therapy Company

Bespoke Search Marketing worked with The Therapy Company for three years to significantly increase high-quality leads, online visibility, and phone calls for this particular Therapy Company.

Here are the key website traffic stats over a two year period…

June 2022 vs June 2024 – An average jump of 1,446 users per month which has been averaged from this data onwards, and even growing further with on-going SEO activities.

Here are the key lead / enquiry stats over a two year period…

June 2022 vs June 2024 – An average jump of 54 calls per month and 23 more contact form enquiries per month. This has averaged from this point onwards and even grown further too.

As of our last month with The Therapy Company, here are the key stats:

• Website traffic (5.7k traffic)
• SEO traffic (2.5k)
• Phone calls (142)
• Email enquiries (55)
• Google Business Profile calls (78 calls)

Here’s a review from the Director of The Therapy Company…

I’ve found Jake to be very professional and very quick to respond. His work has led to a substantial increase in interactions with our organisation and enquiries. Thanks Jake

--– Noormohammed Vali – Director @ The Therapy Company

Let’s get into a step-by-step guide of how we produced these results for The Therapy Company and how you can implement for your own Therapy Company too…

Google Business Profile (Optimisation and Management)

For businesses, like therapists that carry out a service, Google Business Profiles are essential. They offer yet another place to be found on and as they’re made by Google, you can imagine they index pretty well on Google searches. Therefore, you must make sure your profile is optimised and looking the part because otherwise, potential customers will be put off and go to another therapist instead. The aim here is to get in the top 3 of the map pack section (as seen below).

1.) The first thing is to sign up for your local listing which you can do here.

2.) Second thing is once your profile is live, you need to optimise it to its maximum capacity by completing the following:

Claim and verify your Google My Business (GMB) listing.
Ensure all business information (name, address, phone number, website URL, hours of operation) is accurate and up-to-date.
Select relevant categories for your business.
Write a compelling business description with relevant keywords.
Upload high-quality photos of your work and your team.

When your profile is up and running, remember to constantly maintain it and make changes as well as add information. The on-going management process will ensure you are forever being indexed into the search engine. We advise that you keep your latest offerings, opening hours in holidays, key services, images and more on your Google Business Profile.

Top tip: If you have multiple therapy practices then create a separate Google profile for each one.

Technical SEO and User Experience

Technical SEO and user experience is another key topic when it comes to mastering your local SEO.

Being competent in technical SEO means that you’re setting yourself up for success when your SEO campaign begins and you start to to receive the barrage of benefits of Search Engine Optimisation.

High quality technical SEO ensures that all your website pages get indexed (found in Google). If you don’t know if you’re doing this correctly then consult a local SEO expert, like us here at Bespoke Search Marketing – make sure that:

All of your website pages are indexed properly.
Any broken links or 404 pages are fixed immediately.
Pages load hastily on mobile and other devices.
Site structure and navigation is search-engine friendly.
Analytics are competently set up.
Your site looks aesthetically pleasing and interesting.

Keyword Research For Your Key Services and Locations

Careful and attentive keyword research is the foundation of any good SEO campaign for therapists. For someone who isn’t particularly adept with SEO, this is easier said than done. The idea is to utilise keywords that will most likely get your target audience to find you on the search engine. If you need some support with this step, feel free to speak to us as we’ve helped countless therapists.

You may wish to use FREE tools such as Google Keyword Planner, or paid tools such as Ahrefs to support your keyword research.

Local SEO Content Creation

For your therapist SEO campaign, you must find and create content around keywords for three types of pages as stated below:

Service pages – These pages will highlight your prominent services that you offer to your clients. For a therapist business in Liverpool for example, you may create service pages for:

ADHD Assessments Liverpool
Counselling in Liverpool
CBT Therapist Liverool
Liverpool Based Therapist
Therapy Clinic in Liverpool

Top tip: Your home page is often the most valuable page on your website (and most viewed) so you should certainly optimise this for your keywords to include all your main services.

Location pages – As a therapist, it’s likely you have a physical clinic, facility or space which you want to attract clients to. If this is the case then you need to create location pages to show up online in these geographic spots.

We always feel that a 30-mile radius is good enough in terms of target locations. Now you can get to work on your location page writing that will become pillars of your local SEO strategy.

Blog posts – Blogs are brilliant ways of showcasing your knowledge and expertise. If someone was to find your blog online, they will take comfort in knowing that you are a professional in your field. This in turn, could encourage them to choose your therapy business over another.

Utilise long-tail keyword searches within your niche or sector. In this case, for therapists, you will want to cover the following types of blogs:

How to choose the best therapist in Liverpool
What sort of therapist is more suited to me?
Why is using a therapist good for me?

Link Building and Business Directories

Link building and getting listed on business directories are also positive things to get involved in for your local SEO strategy. The aim of doing these things is to get backlinks and citations from reputable local sources in order to gain better domain authority online. Using traffic from other sites is a good opportunity to gain traction on your website or gain a new enquiry that you otherwise wouldn’t have had. Also think about doing local events in the community, sponsoring local things or charity initiatives too.

Here are some top tips for generating more business directories and backlinks:

List your business on local directories, review sites, and industry-specific platforms.
Ensure NAP (Name, Address, Phone number) consistency across all citations.
Seek out opportunities for local sponsorships, partnerships, and community involvement.

Measuring your SEO Success

You need to be able to track the progress of your local SEO campaign to see how effective it’s being.

If you work with Bespoke Search Marketing, we will ensure this is all set up for you properly and explain what you need to look for. Otherwise, we can take care of it all ourselves, saving you the hassle.

The main point is that you can get some data back from your campaigns to see whether your desired outcomes are being met.

Key metrics we report to you on a monthly basis include:

Latest google rankings
Organic traffic
Phone calls
Email leads / enquiries
And more!

Local SEO for therapists is now longer a luxury; it’s an essential and if you don’t act quick you may get left behind by your competitors. You can double or even triple your current enquiries within 6 months with a bespoke SEO campaign that is implemented professionally.

When your website is optimised, your Google Business Profile is listed correctly, you have local backlinks and locally focused content on various pages, you’re in a fantastic position to take your therapy company to new heights through SEO and Google traffic.

Arrange Your FREE Consultation With BSM

Just call us on 07854421453 today or use the online contact form on our website to book your FREE of discovery call with Bespoke Search Marketing.

Although we are an SEO company in Wigan, we also provide SEO in Bolton, St Helens, Chorley, and throughout the UK for therapist businesses.