Do you own a plumbing company and looking to dominate your local area and grow your business?

If you can take on more work and seeking long-term, predictable lead flow, then we highly recommend starting with Local SEO for your plumbing company.

Plumbing can be a saturated market in many locations across the UK. 

As a result, you must develop ways to stand out whether you operate in a small town or city. In the modern-day era, being visible to your customers online is no longer a luxury; it’s an absolute must.

Gaining a competitive edge is crucial and when you start to show up in positions 1-5 of Google and other major Search Engines, that’s exactly what you achieve.

Here’s your blueprint for successful plumbing Local SEO:

• Google Business Profile (optimisation and management)
• Technical SEO and user experience
• Keyword research for your key services and locations
• Local SEO content creation
• Link building and business directories
• Measuring your SEO success

Get your plumbing business a FREE of charge discovery call with Bespoke Search Marketing today and super-charge your SEO. Simply call 07854421453 or use the online contact form to arrange.

What is Local SEO For Plumbers?

Our definition of local SEO is the process of optimising your online presence in order to attract more potential clients and customers from local based searches. The aim is to get more enquiries through your website or your Google Business Profile on a monthly basis for your most profitable services.

Local SEO is a long term strategy that aims to build a constant flow of leads for your plumbing business as well as enhance the content that is visible on your website. This strategy will pay dividends for the years to come so it’s always a good idea to get started as soon as possible. 

When a strategy is implemented properly, the leads for your plumbing businesses will eventually take care of themselves making SEO a wise investment which usually happens after 5-6 months.

We would like to achieve the number one position on Google search for key services in your local area. For example, if you’re a plumber in Liverpool, then we would want to rank for searches such as ‘Plumbers in Liverpool’ or ‘Plumbing Services near Liverpool’. 

Hopefully that makes more sense about the importance of local SEO for plumbing company.

Here’s your step-by-step guide into exactly how you can start your Local SEO journey…

Google Business Profile (Optimisation and Management)

For service businesses especially, Google Business Profiles are crucial in being found by potential customers online. Thanks to consumer habits gravitating towards these profiles and the functionality they possess, if you can get in the top three searches (as seen below), you’re guaranteed to get more phone calls and website visits.

1) The 1st step is to sign up for your local listing which you can do here.

2) Once your profile is live, you want to optimise it to its maximum capacity by completing the following:

• Claim and verify your Google My Business (GMB) listing.
• Ensure all business information (name, address, phone number, website URL, hours of operation) is accurate and up-to-date.
• Select relevant categories for your business.
• Write a compelling business description with relevant keywords.
• Upload high-quality photos of your work and your team.
• Add your key products and services

Once you’re set-up, don’t simply forget about your profile and expect things to happen. You need to maintain on-going management to enable your plumbing business to thrive on Google. 

Keep customers up to date with your latest offerings, key services, and more. Add quality images and videos of your latest projects to showcase before and after transformations, for example.

Top tip: If you have multiple addresses or locations, be sure to make a separate Google profile for all of them. This will increase the chances of your overall business being found in different places.

Technical SEO and User Experience

Another key step for demonstrating a strong strategy for your plumbing business is by carrying out technical SEO. Ensuring technical SEO means that you’re setting yourself up for success when your SEO campaign begins and you start to to receive those compounding benefits of Search Engine Optimisation.

Top quality technical SEO ensures that all your website pages get indexed (found in Google). If you aren’t sure if you’re doing this right then consult your local SEO specialists – make sure that:

• All website pages are indexed and therefore discoverable.
• Any broken links or 404 error messages are fixed immediately.
• Pages load readily on mobile and other devices.
• Site structure and navigation is search-engine friendly.
• Analytics are properly set up in order to track key metrics and statistics.
• Your site is optimised for speed and performance.

Keyword Research For Your Key Services and Locations

The foundation of any good SEO strategy for plumbers is comprehensive keyword research. This can be a difficult process for someone who isn’t skilled in SEO so be sure to choose a company such as ourselves who have years of experience and technical ability. After all, we want you to find your exact target audience and this can be shaped nicely by your keyword research development.

The way to bring in the best local leads and increase your chances of being found is by identifying and selecting the best keywords. Comprehensive keyword research can be done using free tools such as Google Keyword Planner or paid tools such as Ahrefs.

Here are the most searches plumbing keywords to start off your research:

Local SEO Content Creation

For your plumbing SEO campaign, you need to find and create content around keywords for 3x types of pages as stated below:

Service pages – These pages highlight your dominant services and there should be one page of content per service. For instance, for a plumber in Liverpool, you may have pages on residential plumbing, commercial plumbing and industrial plumbing. 

The search terms associated with any of these could look like: 

• Commercial Plumbers in Liverpool
• House Plumbers Liverpool
• Industrial Plumbing Services Liverpool
• Commercial Plumbing Liverpool
• Residential Plumbers in Liverpool

Top tip: Your home page is often the most valuable page on your website (and most viewed) so you should optimise this for your main keywords that cover most of your services in one go.

Location pages – As a plumber you will probably want to cover all towns and cities within a certain area of where you are based. If this is the case then you need to create content that reflects this.

Ideally, a 30-mile radius is great This is because your SEO campaign can begin to have a ‘domino’ effect in terms of showing up in certain places on the search engine. 

Blog posts – Having blog posts on your website is also recommended because it gives lots of useful information to potential customers and makes you look like you know your plumbing stuff, which undoubtedly you do. 

These types of blogs and articles are best when based around long-tail keyword searches within your niche or sector. For instance, as a plumber in Liverpool, you want to cover the following types of blogs:

• How to choose the best plumbers in Liverpool
• Which is the best type of plumber for my home?
• Why is using a professional plumber necessary?

Link Building and Business Directories

Another positive move in your SEO strategy is building backlinks and citations from reputable local websites and directories. These places are where your website link shows up on someone else’s websites which shows more domain authority. You may also want to consider doing local community events, sponsorships, or charity initiatives to increase your visibility and attract local backlinks.

Here are our top tips for acquiring more business directories and links:

• List your business on local directories, review sites, and industry-specific platforms.
• Ensure NAP (Name, Address, Phone number) consistency across all citations.
• Seek out opportunities for local sponsorships, partnerships, and community involvement.

Measuring your SEO Success

You need to be able to measure your SEO success in order to tell whether any progress has been made. Should you choose to work with our experts here at Bespoke Search Marketing, we know the exact platforms, places and protocols to take to ensure your SEO growth. 

Tracking is so important and we will help you every step of the way.

Making data-driven decisions will mean continuous improvement and will give you direct feedback on your return on investment. 

Key metrics we report to you on a monthly basis include:

• Latest google rankings
• Organic traffic
• Phone calls
• Email leads / enquiries
• And more!

Local SEO For Plumbing Companies

Plumbing companies need to take on SEO as an essential part of their marketing strategy. If you don’t then your competitors are likely to overtake you could and you may be leaving thousands of pounds worth of work on the table. Once your website is optimised, your Google Business Profile is listed correctly, you have local citations and backlinks as well as local focused content on various pages and more, you can expect your online visibility to skyrocket within 3-6 months.

Arrange Your FREE Consultation With BSM

Need professional assistance and a tailored 6-month strategy to help grow your plumbing business in your local area(s)? Call us today at 07854421453 or use the contact form.

Although we are an SEO company in Wigan, we also provide SEO in Bolton, St Helens, Chorley, and throughout the UK.