How To Increase Google Reviews

By Jake Powell
Published: 30-05-2024

In today’s digital age, online reviews are imperative to your rankings, online visibility improving predictable lead flow. Google reviews, in particular, can significantly influence potential customers and improve your search engine rankings. 

Positive reviews build trust, enhance credibility, and ultimately drive more business your way. If you’re wondering how to increase Google reviews for your business, you’re in the right place. This blog will walk you through effective strategies to encourage more reviews and manage them efficiently. 

Four key strategies that we’ll cover include:

  • Provide an exceptional service
  • Phone / email past customers
  • Use QR codes to collect in-person reviews
  • Leverage social media

For help with increasing Google reviews, call us today at 07854421453 or use our online contact form.

Let’s get into the key four strategies…

Provide an exceptional service

The first way to increase Google review is to provide an exceptional service. Although this sounds self explanatory, it’s a great strategy for naturally attracting 5-star reviews on a weekly basis. Ensure that the end result you’re providing for your customer meets and even surpasses their expectations. As a result of this, it will help to grow your reviews with minimal effort, as long as you have an easily findable Google Business Profile live where customers can find your business.

Phone / email past customers

The second way to increase Google reviews is to phone and / or email past customers that you have served who you know were happy with your service. A great way to do this is to go back through your database of jobs and identify if the customer left you a review or not. Then, make a list of the emails and names you need to contact. Ideally, phoning them directly is likely to gain a better response. However, if you prefer to email, this can work too.

You can use a draft email just like the below one below (as long as you have a link to your profile to make it easy for customers):

Hi (name),

Thank you for recently using our services!

We are currently looking to increase our online reviews and really value your feedback.

If you’d kindly take 2 minutes to give us your feedback on our services, we would greatly appreciate it.

Here’s the direct link for you:


Kind regards,


Use QR codes to collect in-person reviews

QR codes can be highly-effective at collecting in-person reviews. This can be particularly useful for businesses that provide a one-off service and provide a desirable end result. For example, garage door companies, roofers, and loft conversion companies. You can get a simple QR code created using Canva software or alternative options that are available on Google. After you’ve provided the service to your customer, kindly ask if they would leave you a review. 

They then will follow the key steps:

1.) Ask the customer if they will leave you a review (they will then reach for their phone)

2.) Get your phone out and kindly ask to scan QR code

3.) This will take the customer to your profile where they can give you a 5-star review.

Test our QR code out below to see how it works…

Job done!

Leverage Social Media

Use your social media platforms to request reviews. Share your review link on Facebook, Twitter, LinkedIn, and other platforms. Encourage your followers to share their experiences. You can also create Google posts giving customers that have used your services the opportunity to leave you a review at their own leisure. Although this may not be as effective as the first three strategies, it can still help to give customers a reminder to leave you their valued opinion, comments, and feedback.

Why Google Reviews Matter

Improved Visibility: Google reviews play a vital role in local SEO. More reviews can improve your business’s ranking in local search results. In Local SEO, reviews and positive feedback are almost as valuable as a traditional link in SEO!

Trust and Credibility: Potential customers trust businesses with positive reviews. High ratings and positive feedback can significantly boost your reputation, and therefore help you to convert more jobs, enquiries and sales.

Customer Insights: Reviews provide valuable feedback about what your business is doing right and what needs improvement.

Increased Conversion Rates: Positive reviews can be the deciding factor for customers choosing between you and your competitors.

How To Increase Google Reviews

Increasing your Google reviews is a continuous process that requires effort and dedication. By providing excellent service, making it easy for customers to leave reviews, and actively requesting feedback, you can build a strong online reputation. Remember, authentic reviews from satisfied customers are one of the most powerful tools you have to grow your business. Start implementing these strategies today and watch your Google reviews soar!

For help with our proven strategies to increase your Google reviews, call Bespoke Search Marketing today at 07854421453 or use the online contact form and we’ll get back to you promptly.

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