Key Metrics to Measure SEO Performance
In the dynamic world of search engine optimization (SEO), monitoring and analysing data is crucial to measure the effectiveness of your strategies and make informed decisions. SEO analytics provides valuable insights into how your website is performing, what areas need improvement, and where your efforts are generating results.
In this blog post, we’ll explore the key metrics to track SEO performance and how they can help you optimise your online presence. Although there are several key metrics to track, it’s important to focus on the metrics that are going to move the needle and make an actual impact on your businesses sales, leads and bottom lines.
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Here are the top SIX key metrics we’ll be covering in key details:
- Organic/SEO traffic
- Phone call conversions
- Email conversions
- Google Business Profile calls
- Keyword rankings
- Click-Through-Rate (CTR)
Organic/SEO Traffic
The first key metric to measuring SEO performance and success is organic traffic. On a monthly basis, you should be tracking your monthly organic visitors to help you understand the impact of your SEO efforts and identify trends. Analysing organic traffic can highlight the success of your keyword targeting, content optimization, and overall visibility in search engines. If you are at the start of an SEO campaign, it’s important to have patience, especially if your website has had zero SEO previously. The organic/SEO traffic is essentially the number of visitors that are finding you through your rankings on Google.
Phone Call Conversions
Essentially, the purpose of SEO is to make your phone call ring a lot. Therefore, it’s important that the SEO company you have chosen sets up phone call conversions so that they can report back to you on a monthly basis. Ultimately, Analytics will be able to track where your phone calls are coming from. For example, if you’ve had 50 phone calls in January, Analytics can track the quantity of people that first found you on Google before making a call to your direct line.
Email Conversions
Similarly to phone calls, email is another way that your customers can contact you regarding your products or services. Email or ”click to email” conversions should be set up so that you can monitor where your emails are coming from in regards to the medium i.e SEO, social media, direct marketing or other mediums.
Google Business Profile Calls
If you’re a local business and you haven’t set up a Google Business Profile, here is the sign you’ve been looking for. Google Business Profiles are a fantastic asset for local businesses to quickly increase online visibility and lead generation. Profiles help you to rank in the ”map pack” section and they have a dashboard where you can view the amount of monthly calls you’re received through your listing. (As pictured in the image below).
Keyword Rankings:
Keyword rankings demonstrate how well your website is positioned in search engine results pages (SERPs) for specific keywords. Monitoring your keyword rankings allows you to assess the performance of your SEO campaigns, identify opportunities for improvement, and track the impact of any changes you make. It’s important to focus on both the overall keyword rankings as well as the individual positions of target keywords. Ideally, your SEO company should be sending keyword rankings updated within a monthly report so that you can easily track the progress throughout the campaign.
Click-Through Rate (CTR):
CTR is a metric that shows the percentage of users who clicked on your website’s link when it appeared in the search results. A high CTR indicates that your title and meta description are appealing and relevant to users, while a low CTR may indicate a need for optimisation. By monitoring CTR, you can refine your meta tags, experiment with compelling titles, and enhance your website’s visibility.
SEO analytics provides a wealth of information that can guide your optimization efforts and help you achieve better search engine rankings, increased organic traffic, and improved user experience. By tracking and analysing key metrics such as organic traffic, keyword rankings, CTR, bounce rate, conversion rate, backlinks, and page load speed, you can gain valuable insights to refine your SEO strategies and stay ahead of the competition. Remember, regular monitoring and continuous optimisation are the keys to SEO success.
Contact Bespoke Search Marketing
Looking to improve your online visibility, lead generation and outrank competition? Here at Bespoke Search Marketing, we provide a number of SEO packages to suit your businesses goals and objectives.
It all starts with a FREE no-obligation consultation where we’ll take the time to understand your pain points and see if we’re a good fit for your company. You can call us today at 07854421553 or use our online contact form and we’ll get back to you.
