Local SEO For Roofing Companies

local seo for roofing companies
By Jake Powell
Published: 29-04-2024

Looking to dominate your local market, increase online visibility and rocket monthly leads for your roofing business?

If so, you’ve certainly come to the right place. In this latest guide, we cover everything you need to know and the best practices to achieve the best results with local SEO for roofing companies.

Roofing is a hugely competitive market. Whether you’re seeking to grow business in a town with a population of 30,000 or a city with 300,000, gaining a competitive edge is key.

Enter local SEO for roofing companies…

Your blueprint for successful roofing SEO:

  • Google Business Profile (optimisation and management)
  • Technical SEO and user experience
  • Keyword research for your key services and locations
  • Link building and business directories
  • Measuring your SEO success

Looking to book a without-charge discovery call to rocket-charge your SEO? You can call us today at 07854421453 or use the online contact form.

What is Local SEO for roofing companies?

Local SEO refers to the process of optimising your online presence to attract more customers from local searches. You can do this through A.) your website and B.) your Google Business Profile.

Not only does local SEO for roofing help to give you monthly lead flow but it also helps you to build long-term and sustainable brands that will pay dividends for the years to come. Essentially, your website and profile will serve as your digital assets.

Ultimately, SEO is going to help get your website found on the #1 page of Google for key services that you want to provide. For example, if you’re a roofer in Manchester, then ”Roofers Manchester’ is going to be a must to get those leads rolling in.

Let’s get into exactly how you can do just that…

Google Business Profile (optimisation and management)

Google Business Profiles are an invaluable asset to local roofing improvement companies that will help you to significantly boost calls and enquiries if you get in the top #3 of the map pack section (as seen below). Google Business Profile enables you to appear in the ”map pack section” and get in front of your ideal customers within your local area(s).

local seo for roofing contractors

1.) The first step is to sign up for your local listing which you can do here.

2.) Once your profile is live, you want to optimise it to its maximum capacity by completing the following:

  • Claim and verify your Google My Business (GMB) listing.
  • Ensure all business information (name, address, phone number, website URL, hours of operation) is accurate and up-to-date.
  • Select relevant categories for your business.
  • Write a compelling business description with relevant keywords.
  • Upload high-quality photos of your work and your team.

On-going management of your roofing listing is also essential to keep customers up to date with your latest offerings, key services, and much more. You also want to add the latest high-quality photos and videos of your latest roofing jobs to showcase your excellent services.

Top tip: If you have multiple addresses / locations, it’s highly advisable to build out multiple profiles to give your business an even better chance of showing up in the ”map pack” section for a number of locations within a 30-mile radius of your registered addresses.

Technical SEO and user experience

Technical SEO and ensuring a positive user experience is another key step in the SEO for home improvement process. 

Ensuring technical SEO means that you’re setting yourself up for success when your SEO campaign begins and you start to to receive those outstanding compound benefits of Search Engine Optimisation.

Good quality technical SEO ensures that all your website pages get indexed (found in Google). It’s always a wise decision to trust a local SEO company to conduct a technical audit to ensure:

  • All website pages are findable and indexable.
  • Any broken links or 404’s are fixed immediately.
  • Pages load well on mobile and other devices.
  • Site structure and navigation is search-engine friendly.
  • Analytics is properly set up to track key metrics and traffic.
  • Optimised site speed and performance.

Keyword research for your key services and locations

Keyword research is the foundation of any successful SEO roofing campaign. With your SEO roofing campaign, it’s important to put your trust in a 5-star-rated company, just like ourselves, so that we can get you in front of your ideal customers on a monthly basis.

Identifying the most suitable and profitable keywords for your business will help to prove your campaign to be a successful one, and most importantly, bring through high-quality leads.

Comprehensive keyword research can be carried out using free tools such as Google Keyword Planner or paid tools such as Ahrefs.

local seo for roofing contractors

For your roofing SEO campaign, you want to find and create content around keywords for 3x key pages:

Service pages – These pages outline your key services and there should be one page of content per service. For example, if you are a roofer in Manchester, you may provide several types of roofing, as well as repairs and installations. Each keyword phrase required a unique page of content around the keyword.

For example:

  • Roofers Installation Manchester
  • Roofing Repairs Manchester
  • Slate Roofing Manchester
  • Metal Roofing Manchester
  • Flat Roofing Manchester

Top tip: Your home page is often the most valuable page on your website (and often most viewed) and should be optimised for your main keyword that covers the breadth of your services. For example, Roofers Manchester.

Location pages – As well as your main town or city where your business is registered, it’s likely that as a roofing company, you want to cover and serve the surrounding areas.

Ideally, if you can cover a 30-mile radius, your SEO campaign can be hugely successful and you can start to dominate competition. Start mapping out the locations you want to cover and create a dedicated landing page for all of these areas.

Blog posts – Informative and local blog posts are another excellent way to get found on the 1st page of Google. These types of articles are best when created around long-tail keyword searches within your niche or sector. For example, as a roofer in Manchester, you want to cover the following types of blogs:

  • How to choose the best Roofers in Manchester
  • Which is the best type of roofing for my home?
  • How to select the best roofing material.

Link building and business directories

Building local citations and backlinks from reputable local websites, directories, and industry associations is imperative for a successful campaign. Moreover, you may also want to consider participating in local community events, sponsorships, or charity initiatives to increase your visibility and attract local backlinks.

Here are our top tips for acquiring more business directories and links:

  • List your business on local directories, review sites, and industry-specific platforms.
  • Ensure NAP (Name, Address, Phone number) consistency across all citations.
  • Seek out opportunities for local sponsorships, partnerships, and community involvement.

Measuring your SEO Success

It’s imperative to measure your SEO success throughout the entire journey of your SEO campaign. When you choose to work with Bespoke Search Marketing, that’s exactly what we do for you, so that you can measure your return on investment (ROI) and track key metrics on a monthly basis.

By measuring your on-going success, you can gauge the effectiveness of your SEO efforts and make data-driven decisions to drive continuous improvement and growth for your roofing business.

Key metrics we report to you on a monthly basis include:

  • Latest google rankings
  • Organic traffic
  • Phone calls
  • Email leads / enquiries
  • And more!

SEO For Roofing Companies

Mastering local SEO is essential for roofing companies looking to attract more customers and dominate their local market.

By optimising your website, claiming your Google My Business listing, building local citations and backlinks, and creating locally-focused content, you can improve your visibility in local search results and stay ahead of the competition.

Simply call 07854421453 or use the online contact form on our website to book your without-charge discovery call.

Although we are an SEO company in Wigan, we also provide SEO in Bolton, St Helens, Chorley, and throughout the UK for home improvement companies.

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