SEO for home improvement companies is essential in 2024.
With over 46% of all search users looking for local businesses, there’s a massive opportunity for home improvement companies to capitalise, and get in front of hundreds of customers on a monthly basis, by getting your website and business ranked on the 1st page of Google.
In this guide, we simplify the SEO process and focus on elements that actually move the needle, get your business found, and increase predictable monthly lead flow.
Your blueprint for successful home improvement SEO:
- Google Business Profile (optimisation and management)
- Technical SEO and user experience
- Keyword research for your key services and locations
- Link building and business directories
Looking to book a without-charge discovery call to rocket-charge your SEO? You can call us today at 07854421453 or use the online contact form.
Google Business Profile (optimisation and management)
Google Business Profiles are an invaluable asset to local home improvement companies, including roofers, landscapers, kitchen fitters, and many more. Google Business Profile enables you to appear in the ”map pack section” and get in front of your ideal customers within your local area(s).
1.) The first step is to sign up for your local listing which you can do here.
2.) Once your profile is live, you want to optimise it to its maximum capacity by completing the following:
- Claim and verify your Google My Business (GMB) listing.
- Ensure all business information (name, address, phone number, website URL, hours of operation) is accurate and up-to-date.
- Select relevant categories for your business.
- Write a compelling business description with relevant keywords.
- Upload high-quality photos of your work and your team.
On-going management is also essential to ensure you keep on top of your listing, and ensure you give yourself the best possible chance to appear in that ”map pack section” where customers are waiting to enquire with you regarding your services.
To manage your profile on a monthly basis, it’s essential to add the latest high-quality photos, videos, latest offerings, and posts.
Technical SEO and user experience
Technical SEO and ensuring a positive user experience is another key step in the SEO for home improvement process.
Ensuring technical SEO means that you’re setting yourself up for success when your SEO campaign begins and you start to to receive those outstanding compound benefits of Search Engine Optimisation.
Good quality technical SEO ensures that all your website pages get indexed (found in Google). It’s always a wise decision to trust a local SEO company to conduct a technical audit to ensure:
- All website pages are findable and indexable.
- Any broken links or 404’s are fixed immediately.
- Pages load well on mobile and other devices.
- Site structure and navigation is search-engine friendly.
- Analytics is properly set up to track key metrics and traffic.
- Optimised site speed and performance.
Keyword research for your key services and locations
Keyword research is arguably one of the most important aspects of any local SEO campaign for home improvement companies. Keywords are essentially the high-volume searches that your ideal customer is searching for to find your key services and offerings.
Therefore, keyword research is the foundation to any successful campaign.
Comprehensive keyword research can be carried out using free tools such as Google Keyword Planner or paid tools such as Ahrefs.
For your home improvement campaign, you want to find and create content around keywords for 3x key pages:
Service pages – These pages outline your key services and there should be one page of content per service. For example, if you are a roofer in Manchester, you may provide several types of roofing, as well as repairs and installations. Each keyword phrase required a unique page of content around the keyword.
For example:
- Roofers Installation Manchester
- Roofing Repairs Manchester
- Slate Roofing Manchester
- Metal Roofing Manchester
- Flat Roofing Manchester
Top tip: Your home page is often the most valuable page on your website (and often most viewed) and should be optimised for your main keyword that covers the breadth of your services. For example, Roofers Manchester.
Location pages – As well as your main town or city where your business is registered, it’s likely that as a home improvement, you want to cover and serve the surrounding areas.
Ideally, if you can cover a 30-mile radius, your SEO campaign can be hugely successful and you can start to dominate competition. Start mapping out the locations you want to cover and create a dedicated landing page for all of these areas.
Bespoke Search Marketing implements this strategy for many home improvement companies just like Garage Door Secure. The company is based in Leicester, but we have helped to get them visible and increase leads for surrounding areas such as Nottingham, Warwickshire, Coventry, and Derby. All key searches are now ranking on the 1st page of Google.
Blog posts – Informative and local blog posts are another excellent way to get found on the 1st page of Google. These types of articles are best when created around long-tail keyword searches within your niche or sector. For example, as a landscaper in Manchester, you want to cover the following types of blogs:
- How to choose the best landscapers in Manchester
- Landscaping design Manchester: key elements to consider
- Modern landscaping ideas for your outdoor space
Link building and business directories
Link building and business directories are paramount for a successful SEO campaign. Ultimately, backlinks are clickable links from one website to another. As they’re one of Google’s strongest ranking factors, getting more high-quality backlinks typically leads to higher rankings and more organic traffic.
Here are our top tips for acquiring more business directories and links:
- List your business on local directories, review sites, and industry-specific platforms.
- Ensure NAP (Name, Address, Phone number) consistency across all citations.
- Seek out opportunities for local sponsorships, partnerships, and community involvement.
You can also build relationships with local businesses, suppliers, and industry associations for opportunities to earn local backlinks.
Guest posting on local blogs or collaborating with local influencers to generate backlinks to your website is another smart move that home improvement companies can implement for successful SEO.
SEO For Home Improvement Companies
There is lots of research and data analytics that go into a successful SEO home improvement campaign. We hope that this guide has simplified the process for you, focusing on the elements and action of SEO that actually move the needle.
Using tools like Google Analytics, Google Search Console, and GMB Insights to monitor your local SEO performance is essential to measure your campaign from month one to month six, and beyond.
By following these local SEO strategies, home improvement companies can improve their online visibility, attract more local customers, and grow their business in their target market.
Book your without-charge discovery call with Bespoke Search Marketing to find out how we can help you with all of the above and enhance your online brand awareness.
Simply call 07854421453 or use the online contact form on our website.
Although we are an SEO company in Wigan, we also provide SEO in Bolton, St Helens, Chorley, and throughout the UK for home improvement companies.
