In the ever-evolving world of digital marketing, local SEO remains a critical strategy for businesses looking to enhance their online visibility within specific geographic regions. In 2023, local SEO continues to play a pivotal role in attracting local customers and staying competitive in the digital landscape.
To help businesses navigate this dynamic field, our team at Bespoke Search Marketing have compiled the ultimate Local SEO Checklist for 2023. This detailed 10-point checklist covers elements of local SEO that actually move the needle for your business, further increasing your chances of high-volume and consistent monthly leads in your geographic area.
Key points in this checklist we’ll cover include;-
- Google My Business (GMB) Optimisation
- Local Keyword Research
- On-Page SEO
- Mobile Optimisation
- Local Link Building
- Business Directories
- Content Marketing
- Analytics & Tracking
- Social Media Presence
If you’re looking to book a FREE consultation, you can call us right away at 07854421553 or use our online contact form.
Follow these steps to ensure your business stands out locally and captures the attention of your target audience…
Google My Business (GMB) Optimisation:
Setting up and optimising your Google Business Profile should be your first step. Use your physical business address, ensuring that it’s registered, and proceed with verification.
Key steps include:
- Claim and verify your GMB listing.
- Ensure all business information (name, address, phone number) is accurate and consistent.
- Add high-quality images and videos showcasing your products or services.
- Craft an engaging business description.
- Regularly post updates, events, and promotions on GMB.
Local Keyword Research:
The next stage you want to look at is conducting keyword research. It’s essential to find highly profitable keywords that your ideal customers are searching for so that you can start appearing at the top of the search results.
Key steps include:
- Identify and prioritise local keywords relevant to your business.
- Use keyword research tools to discover local search terms.
- Incorporate local keywords naturally into your website content.
On-Page SEO for Local:
On-page SEO for local search is paramount. Essentially, on-page SEO is ensuring that your pages are well-set up for Google to rank them for your ”money” keywords i.e service + location.
Key steps include:
- Optimise title tags and meta descriptions with local keywords.
- Create location-specific landing pages if you have multiple locations.
- Implement schema markup for local businesses.
Mobile Optimisation:
With over 70% users viewing content and websites on mobile devices in 2023, it’s imperative that you make sure your website is mobile-friendly so that users can enjoy a positive experience with your website.
Key steps include:
- Ensure your website is mobile-responsive for an excellent user experience.
- Optimise page loading speed for mobile devices.
Local Link Building:
Building your authority is another essential step within the 2023 local SEO checklist.
Key steps include:
- Build high-quality, local-focused backlinks from reputable websites.
- Seek out local directories, industry-specific directories, and local partnerships.
Business Directories
In order to increase your chances of getting in front of your ideal customers, it’s imperative to submit your key information to local business directories, also commonly referred to as local business listings.
Key steps include:
- Audit your existing citations to ensure accuracy and consistency.
- Create new citations on relevant directories.
- Monitor and update citations as needed.
Online Reviews and Reputation Management:
82% of customers check out your online reviews before making an enquiry via phone or email. Therefore, it’s paramount to have this point checked off your list without compromise.
Key points:
- Encourage satisfied customers to leave positive reviews on GMB and other review platforms.
- Respond promptly to both positive and negative reviews with professionalism.
- Monitor your online reputation regularly.
Content Marketing for Local SEO:
Updating and releasing fresh content is another fantastic addition to your local SEO efforts that will only help you to grow and compound your efforts month on month.
Key points include:
- Create location-specific content, such as blog posts, articles, and videos.
- Share valuable information about local events, news, and industry trends.
Analytics and Tracking
Setting up GA4 and tracking is essential so that you can actually measure your on-going performance and monitor progress.
key points include:
- Use tools like Google Analytics and Google Search Console to monitor your website’s performance.
- Track key local SEO metrics like website traffic, click-through rates, and conversion rates.
Social Media Presence:
Number 10 is often forgotten about but is still key for your local SEO efforts.
Key points include:
- Maintain an active presence on social media platforms relevant to your business.
- Share local events, promotions, and user-generated content.
This comprehensive Local SEO Checklist for 2023 serves as a roadmap to help you enhance your online presence locally, attract more customers, and stay ahead of the competition. By following these steps and staying up-to-date with the latest local SEO trends, your business can achieve greater visibility and drive growth in the coming year and beyond. Start implementing these strategies today and watch your local online presence flourish.
Contact Bespoke Search Marketing
Looking to improve your online visibility, lead generation and outrank competition? Here at Bespoke Search Marketing, we provide a number of SEO packages to suit your businesses goals and objectives.
It all starts with a FREE no-obligation consultation where we’ll take the time to understand your pain points and see if we’re a good fit for your company. You can call us today at 07854421553 or use our online contact form and we’ll get back to you.
