Local SEO for Small Businesses

local seo for small businesses
By Jake Powell
Published: 19-01-2024

Are you looking for a trusted partner that can provide Local SEO for small businesses?

Small businesses are always looking for ways to market themselves in order to stand out from the crowd and get closer to reaching their objectives and goals. Competing with larger companies gets ever so difficult so in an ever changing digital world, your strategy must be on point in order to make an impact.

Local SEO (Search Engine Optimisation) emerges as a game-changer for your business, offering a tailored approach to enhance visibility within their specific geographic regions. This blog explores the significance of Local SEO, its specific services, benefits, and why partnering with experts in the field such as us here at Bespoke Search Marketing, can transform your business.

Key local SEO services for small businesses we’ll cover:

  • Google Business Profiles
  • On-Page SEO
  • Online Reviews Management 
  • Local Link Building/ Business Directories 

To speak to a member of our team about any of these, please call 07854421453 or use our online contact form.

local seo

What is Local SEO?

To start, it’s important to understand what local SEO actually is. Local SEO is essentially honing in on optimising your digital content for local searches online. By doing this, you are targeting people in the local area and therefore hopefully making it easier for them to find you. This differs from the traditional sense of search engine optimisation which targets a much broader audience.

For businesses that are specifically looking to target people in the local geographic area, local SEO could be an extremely powerful tool to significantly increase your online visibility and high-quality leads.

Here are the key individual services involved:

Google Business Profiles

Having a strong Google Business Profile is so important for local visibility. The reason for this is mainly because Google now priorities local searches when you type something into the search engine. For example if you search for a plumber in Manchester, Google will suggest all the local Google Business Profiles first as searches are related to proximity.

So, having a Google Business Profile for your company that has all relevant information and targeted keywords is crucial. There are a series of sections that need filling out on Google Business Profile so ensuring these are done to a good standard will set you up for success. 

These include;-

• Optimising your business description
• Completing service descriptions
• Increasing your 5-star reviews
• Creating and uploading regular Google posts
• Ensuring call to actions
• And much more

On-Page SEO

On-page SEO is essentially ensuring your website meets the criteria in-line with the latest Google algorithm updates. For example on-page SEO includes optimising for keywords within your website’s meta tags, headers and content. Creating location specific landing pages is also a way of enhancing your searchability online for local businesses.

When we work with your company, we will create several pages with clear information and clear indications of location too so that the search engine picks these up. For more information on our on-page SEO process, get in touch with our team as we’d be delighted to help. 

Online Review Management

Another service we offer here at Bespoke Search Marketing to enhance local SEO is online reviews management. This involves encouraging reviews on platforms like Google, Facebook, Yelp, TrustPilot and others. This is useful because it builds trust from the customer and influences the local search rankings.

Moreover, when someone new finds you through one of these review platforms they can get a better idea of what your company is like from real life customers. Therefore, having positive, five star reviews is always a good thing. It ultimately builds your brand trust, reputation and awareness.

Local Link Building/Business Directories

Building a strong set of backlinks on local websites and business directories is another service that a proven SEO company will perform for you to improve your local search visibility. A backlink is where a reputable source will place a link to your website, on their website. This enhances your website’s authority online and therefore builds a stronger case for you to climb the rankings.

There are a number of ways that this can be done. For example, a usual tactic is to audit your competitors’ backlinks and identify authoritative links or directories that you could submit to. 

Benefits of Local SEO for Small Businesses

Each of these local SEO services carry a number of benefits that’ll help you get more enquiries, leads and traffic from the people you actually want locally – here’s some of them:

  • Local SEO will increase your local visibility
  • Local keywords will attract your ideal local audience
  • Local SEO can give small and local businesses a competitive edge
  • Trust and credibility is built by having a well put together website and Google profile.

Why Work with Local SEO Experts?

Working with a local SEO expert such as ourselves here at Bespoke Search Marketing, gives you an advantage for a number of reasons. You gain all the expertise and experience required to get your website more traffic and leads. The time taken to produce these results is efficient and well worth the investment. You get a customised strategy for local SEO with measurable results and you’ll always be able to stay ahead of the trends and hopefully, your competitors too.

Contact Bespoke Search Marketing

Investing in Local SEO is an essential step for small businesses aiming to thrive online. The services offered by local SEO experts like us, coupled with the numerous benefits, make it a powerful tool for increasing visibility, attracting targeted traffic, and building trust within the local community.

To find out more about our local SEO approach and services, please get in touch. You can do this by choosing one of the following ways. You can call us 07854421453. You can also use the contact form on our website or send us a message on social media.

We look forward to taking care of your local SEO enquiry soon. 

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