What are local SEO services?
This is something we get asked frequently so here’s a blog to answer this much-asked question in further detail for all local businesses considering SEO…
Local SEO services are a powerful tool for businesses looking to enhance their visibility within a specific geographic area. Ultimately, Local SEO services help your business to get on page #1 of Google for your key services and products. As a result of this, you get in front of your ideal customers and therefore scale your businesses to achieve your current revenue goals. SEO focuses on improving your bottom line.
Let’s explore this subject a little further and detail what it is, what’s involved and who it’s suitable for.
Topics we will cover include:
- Google Business Profiles
- Local Keyword Research
- Localised Content Creation
- Online Reviews Management
- Local Link Building
- And much more
If by the end of this blog you want to find out more and speak to an expert, call Bespoke Search Marketing on 07854421453 or use our online contact form.
What is Local SEO?
Local SEO focuses on getting your business ranked on Google, and other major search engines, within your predominant areas where you do business. A series of website content is created, Google profiles are updated, backlinks are made and more is done to achieve this. The outcome is to retrieve online traffic from people in specific geographic locations. This traffic can then be converted into leads and enquiries and hopefully sales too. SEO is a multi-dimensional offering that helps your business serve more people.
What’s Involved in Local SEO Services?
Here is some more information on what local SEO services actually look like…
Google Business Profiles
Google Business Profiles pose a fantastic opportunity to not only show you high up on Google but to also share lots of information to your potential customers. Making sure all the necessary services are completed, your profile is verified and high quality images are uploaded are just some of things that can be done to improve your profile, and therefore your visibility. Hiring a company that can manage all this for you will mean you enhance your local SEO positions for your key services in the map pack section.
Local Keyword Research
A key part of the local SEO service is identifying the relevant local keywords that your ideal customers are searching for. Using these naturally in your website content, SEO titles and within your on-page SEO can ensure you’re being found more within the specific areas you want to to target. For example, if you’re a plumber in Manchester, you’re main keyword is likely to be ”Plumbers Manchester”.
Localised Content Creation
In local SEO, content that is created will, of course, be tailored to your local audience. Blog posts, articles, landing pages and Google Business Profile posts will be produced with the local element in mind. This ensures you are giving yourself the best chance of becoming ‘localised’ within your specialised field.
Online Reviews Management
Receiving well written, five-star reviews on platforms like Google, Yelp and TrustPilot can massively improve the likelihood of your business being found for local search terms. On the other hand, whether you receive good or bad reviews, you should engage with them and show dedication to customer service. Moreover, new and prospective clients will be monitoring your reviews!
Local Link Building
A good SEO company will also ensure that you get lots of high quality backlinks from local websites, organisations, influencers and directories. Having presence on suppliers websites, for example, or local business directories will mean your website will have the increased chance of appearing naturally in a number of places online which can increase referral traffic, as well as increasing enquiries.
Benefits of Local SEO Services:
- Local SEO done increases the online visibility of your business
- You’ll get more trust and credibility from good reviews
- Local SEO focuses on your niche in a specific area (less competitive and quicker results)
Who Benefits from Local SEO Services?
There is a plethora of people and organisations that can benefit from local search engine optimisation. Your local business will be able to get more custom from local people which is one of most attractive benefits. For example, builders, plumbers, restaurants, car garages and other businesses will want to be putting themselves in front of local people and local SEO is a great way of doing it.
E-commerce stores with a HQ in a particular geographical area would benefit from targeting locally too as not many e-commerce sites think in this way, they aim for the masses. The general population also benefits from local SEO as the buyers because they are presented with a list of local businesses to choose from making searching, way easier.
In conclusion, local SEO services are an indispensable part of a comprehensive digital marketing strategy. By optimising for local search, businesses can connect with their local audience, build trust, and gain a competitive edge. To find out more about local SEO, get in touch with our expert team here at Bespoke Search Marketing.
Simply call 07854421453 or use the online contact form on our website.
